Where to Advertise a Vehicle
Listing your car or truck online is one of the best ways to advertise your vehicle to thousands of consumers all over the United States.
Below are just a few examples of the reputable sites you’ll want to consider as you weed through the options.
One of the largest selections of classified ads, eBay will let you choose to sell your vehicle either locally or nationally. The auction format is popular among buyers, but can be risky for sellers who would like a immovable amount for their vehicle. You can also choose to set either a:
Possessed by a conglomerate of newspaper groups, Cars.com is a giant among car listings and is a good place to advertise. Alternative selling options are also available, including offers from dealers, which will permit you to:
- Compare up to four offers.
- Avoid price haggling.
- Get legitimate offers from buyers all over the country.
- Sell your vehicle quickly (average sell time is generally within three to eight weeks).
Autotrader claims to have more ads for used cars than any other website in the U.S., which can be either good or bad depending on how you look at it. On the one arm, the ad you’ll create will be fairly detailed, which takes more time to set up—but can help to filter potential buyers who aren’t that serious. One other benefit of this site is that it also advertises your vehicle on its partnered sites, which could include television and radio campaigns at no extra charge.
Kelley Blue Book
Known as a top source for car pricing guides, Kelley Blue Book also lists used cars for sale on its website. The process is pretty elementary and will permit you to reach a multitude of potential buyers. Other selling options suggested through the site include:
- Instant offers.
- Get a cash suggest or a trade-in value that can be redeemed at a local dealer.
Craigslist is a popular route if you want to sell your car without paying extra fees. Since it’s a “for sale by possessor” site, it’s free and should undoubtedly be considered. On the downside, building the ad is left up to you, and listings are often fairly unorganized.
However traditional advertising methods have lost some luster in latest years, print listings should not be discounted.
A few options you should consider include the following.
“For Sale” Window Signs
If you’re still driving the vehicle you’re planning to sell, putting a sign in the window will get you more attention than you might think. A number of the people you pass while you commute to work or run errands will likely be in the market for a car. It’s also truly effortless and free.
On your ad, make sure to include:
The automotive section of your local newspaper will still get slew of looks and shouldn’t be discounted. Space for print ads is usually limited and you may not be able to include photos, so make sure to include all the essential information only and save the other details for later.
Newspapers also tend to reach people in higher income brackets, so it may be a good option if you’re selling a higher-priced vehicle.
Other Free Publications
There aren’t as many as there used to be, but free publications for used car ads are still around. Whether it’s at the grocery store or in the lobby of your local service station, these ads are popular options for buyers in the market for a car.
The next time you see one of these publications while running your errands, pick up a copy. Information for how to list your vehicle will be included.
Some car magazines will place used car ads in the back sections. Check the automotive section at your local bookstore and see which publications run ads. Keep in mind that these listings are often reserved for collector vehicles.
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